Activities, training

& entertainment
- all in the same place!

Live marketing and invaluable added value packaged with joy from Show Concept.

What does your company need?

We help you! Together with companies, finding creative overall solutions for shows, entertainment, activities & audio branding is our specialty. Everything is tailored of course, either from already existing concepts or we start from scratch. Created according to your wishes and our expertise.

Show Concept at First Camp

Every summer we brighten the lives of over 150,000 happy holidaymakers with genuine camping happiness at First Camp!
36 destinations in Sweden, Norway and Denmark deliver activities, training and of course lots of shows!

Mikael Wåhlund

Activity manager First Camp Sweden AB

"First Camp has activities and entertainment at 23 out of 40 destinations in Sweden, this year it has been a huge challenge to be able to implement these safely and securely in view of Covid-19. Also this year we chose to sign an agreement with Show Concept by Sarah Howard, something we have not once regretted. They have delivered top quality performers who have handled both the kids club and evening shows. In our guest surveys and on social media, our guests praise the summer entertainment. I am incredibly impressed with how the company managed to rehearse this year's program via modern technology, as the situation put an end to a physical education. It had been a very flexible and professional company to work with."

Per Åkerström

Operations Manager First Camp Sweden AB

"The fact that we chose Show Concept by Sarah Howard in 2018 & 2019 came naturally as our complexity and size require an actor with broad experience and a clear target image that always puts the guest's needs in focus. At our 14 destinations, Sarah Howard and Show Concept have the 2019 season delivered memorable experiences for both children and adults. With a participation of over 40,000 people, we are incredibly satisfied with the past season and look forward to further cooperation to jointly create unforgettable guest experiences"